As time have dramatically evolved to a more modern and advance way of disseminating and obtaining messages at the moment they have been published through technology. Media continues to play a huge role especially in keeping the society informed about news, whether local or internationally, helping and enriching a knowledgeable literate community from television programmes, radio shows and so fourth. Its main intentional focus is to enlighten the society on matters that really affects them, in some instances it has unintentional messages being disseminated on which it is mostly on the youth.
The media has been painting a picture in how we should dress like, what to eat, how to live and whom to associate with. Some of these suggestions proposed are even impossible and even life threatening as young girls are forced to look slim and be like magazine models, dress up to the latest trends, live a luxurious life and be seen with the “IT” people.
It has even led to people to have a certain way of thinking, with what effect, decisions to be made and actions.
It is indeed very questionable to what rate of impact the media has on the youth, as they do not play outside like past years in the sun and be involved into face to face conversations rather than being more in to social media/network (Skype, MySpace or Facebook) to communicate or watch television with lots of violence and explicit sex.
Now, how do we expect our youth to be leaders of tomorrow, when the media seems to be swirling the puppets, to which ever direction it believes to be appropriate?
A study by the Media scope institute found that many children have already, by age six, spent more time watching television than time they will spend talking to their parents in their entire lifetime.
I will conclude my argument by stating that we should accept media as one of a sum of a part of our lives but not make it a necessity that we cannot live without as its implications and intentions may not of building a moral and stable society.